In 2023, Filmfactory partnered with Votion to bring virtual production and extended reality into play for a dynamic Nescafe Smoov commercial.

We created all virtual assets for the shoot, including set extensions that blended seamlessly with the physical environment. The production required real-time asset adjustments on-set — a perfect showcase of how virtual production enhances flexibility and creativity.

To elevate the visuals further, detailed slow-motion shots were captured using our Phantom Flex 4K, adding a premium cinematic touch.