You couldn’t miss it — the DBS Treasures campaign made a bold statement across Hong Kong, from MTR supernova displays to digital screens and social feeds. Leading agency Potassium used our state-of-the-art virtual production facility to capture all key visuals.

Featuring local celebrities Louis Koo (古天樂), Raymond Lam (林峯), and Jessica Hsuan (宣萱), the campaign was shot entirely at Votion, covering both video and stills in a controlled, cinematic environment that ensured visual consistency and efficiency.

The final assets powered a truly city-wide rollout — spanning out-of-home (OOH) placements like MTR supernovas, trackside 12-sheets, and branch billboards, as well as multi-channel digital distribution, including TV, social media (Facebook, Instagram, WeChat), and search engine marketing (SEM).