For their latest campaign featuring Hong Kong superstar Joey Yung, Emperor Watch & Jewellery’s production agency was looking for a smarter way to bring a high-end concept to life — without the complexities of a traditional location shoot. Virtual production offered the perfect solution: cinematic visuals, full creative control, and a streamlined process.

The shoot took place entirely in our studio, leveraging our XR stage and real-time virtual production setup. By tapping into our technology and controlled environment, the production team was able to execute a visually ambitious concept efficiently and smoothly — all within a single-day shoot.

The result? A polished, visually rich commercial that delivered on both efficiency and impact — proving that cutting-edge tools can elevate luxury storytelling.